Wednesday, March 10, 2010

Cool Items IV: Ralph Lauren Watches




Car collectors talk about engines and computer geeks talk about processors, but people who are serious about watches — watch people — talk about movements. They talk about the little cogs and the wheels, the springs and the screws, that make up the hidden mechanism that makes up most of the value of any ticker worth your time or hard-earned tender. Ralph Lauren is a watch person — been collecting them for years — so for his first-ever line of luxury timepieces, it's no wonder he's partnered with Richemont Group, the Swiss parent company of Jaeger-LeCoultre, IWC, Piaget, and others, to supply its world-famous movements. (This chronograph runs on a Jaeger-LeCoultre movement, comprised of 261 tiny components, many of which are crafted by expert hands in Switzerland; other watches in the collection run on Piaget and IWC movements.) Not the greatest time to launch a luxury anything, obviously, but then Lauren didn't build a $4 billion business by thinking minute to minute. He's a watch person who thinks in years. Unfortunately they arent available in Australia yet but im sure we can all think a little broader than that and buy them online.


Steel Sporting chronograph (US$9,300) by Ralph Lauren

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