The Aim

After years of seeing men on the street, in nightclubs and in offices walking around with no clue about fashion or grooming, I thought finally I should write a blog about whats cool, whats not, what products you should use and what products you should leave on the shelf for a less informed man. I'm going to try and cover lots of topics and keep you up to date with all the newest and coolest things as well as posting about the basics. So I hope you read and learn and make yourself a better man.